Public Relations Activity
2012 Cherry CUP
As a well-known fashion enterprises in china which has a sense of industry mission and social responsibility, Cherry Group has been concerned about and committed to promoting the construction and growth of the local fashion design team besides its own continuous development. Cherry has title sponsored “Cherry Cup” for fashion design in China since 2003.
“Cherry Cup” is the only contest for outstanding graduates of Fashion Design in national universities. Through a comprehensive evaluation of the design capacity, the ability of capturing fashion’s shifting parameters and plate-making technology of the applicants, Cherry finds and trains a large number of outstanding newcomers and promotes the advance of fashion education and fashion design industry.